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Dropshipping

How to Start Dropshipping for Free (A Complete Guide for Beginners)

15 min readMilos M - Author

Many people want to launch a dropshipping store so they can make money on the side or even replace their income with a new online business. However, the cost of starting a dropshipping business can be prohibitive. First, there's the expense of building your online store. Additionally, there are fees associated with the various tools required to run your dropshipping operations. Luckily, there are free options available for both of these steps. In this guide, we'll show you how to start dropshipping for free. You'll learn about the best apps for dropshipping, like PageFly, that can help you succeed without breaking the bank.

One of the best free tools to help you start dropshipping is PagePilot's AI page builder. This innovative tool enables you to quickly create professional-looking pages for your dropshipping store, leveraging the power of artificial intelligence. Instead of wasting time learning how to use complicated software, you can hit the ground running and start making sales.

What is Dropshipping?

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A dropshipping business purchases goods from a wholesaler and resells them to customers at retail prices. Dropshippers generate profit by leveraging the margin between the wholesale price they pay for an item and the retail price at which they sell it. While many e-commerce retailers rely on dropshipping as their primary business model, it can also serve as a valuable addition to conventional retail models that involve maintaining inventory. Because dropshipping eliminates excess inventory, it can be employed for exploratory purposes, such as market testing, before a full-scale market launch. A dropshipping business model involves the following:

  • The seller establishes an agreement with the dropshipper(s) and creates an online store to showcase the products.
  • Marketing efforts are used to drive customers to the online store.
  • When a customer completes an order on the online store, the seller forwards the order details to the supplier.
  • The supplier, whether a manufacturer or distributor, ships the product directly to the customer's specified address.

Dropshipping is often seen as a get-rich-quick scheme. Yet, just like any other business model, it requires significant dedication and hard work to build a successful business venture using this method. Dropshippers from around the world estimate that less than 20% of dropshipping businesses succeed.

Advantages of Starting a Dropshipping Business

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Many retailers are understandably tempted to adopt a dropshipping platform. The idea of being able to sell products online without ever having to hold any stock is highly appealing. Projected to reach a market size of $557.9 billion by 2025, dropshipping is an eCommerce strategy taking the world by storm, and it isn’t slowing down anytime soon. Whether you actively run an eCommerce business or you’re just looking to get started, you may benefit from jumping on the dropshipping bandwagon. Let’s examine the key benefits of dropshipping in more detail.

Lower Start-Up Costs: The Ultimate Attraction of Dropshipping

One of the main advantages of dropshipping is its low start-up costs compared to running a traditional eCommerce business. When launching an e-commerce store, retailers typically need to save for and purchase inventory based on the number of units they expect to sell. They then need to find a way to store this inventory, which often means renting storage space. Buy too much stock when you first launch your store, and you may end up operating at a loss as you try to sell off the surplus. Dropshippers don’t need to worry about renting storage space or paying for inventory upfront, two significant costs that can impede new retailers. Because you only need to pay for inventory as you sell it, you can forgo the costs of holding excess stock. The lower start-up costs of dropshipping make it far easier to get your business off the ground.

Scalability & Flexibility: Dropshipping Adapts to Your Needs

A dropshipping business can allow you to scale or adapt your business more easily since you aren’t tied to one physical location. You can sell from and to anywhere in the world if you want, as long as your supplier ships there. If your supplier doesn’t ship to a particular place, you can source local dropshipping suppliers in other countries to expand the global reach of your online store. As your business grows, you can continue to feed orders to your network of suppliers, rather than having to expand your team or premises. The scalability of dropshipping can also help you ride the waves of fluctuating sale periods, such as the winter holiday season, when online orders may drastically outweigh your average monthly sales. In addition to being scalable, dropshipping serves as a flexible e-commerce fulfillment strategy. Since you don’t hold stock, it’s easier to pivot your business and explore new niches. You can easily adapt your product offerings to keep up with changing market preferences.

No Need to Hold Stock: Say Goodbye to Inventory Management

Not having to hold stock is a top dropshipping benefit. Through this method, your supplier handles every aspect of inventory management from storage to shipping. Because your supplier manages the inventory, you’re free to focus on marketing your store and developing new product lines. You can expand your store without ever having to touch any physical stock until you’re ready to extend beyond the capabilities of dropshipping. The removal of inventory management also makes it easier for you to expand your product offerings through dropshipping. You can trial new product lines and increase the number of offerings without having to consider storage options. Not having to hold stock opens up new opportunities for your dropshipping business. Our AI Page Builder will help you test products/ideas and angles way faster than before. Simply provide our AI with a competitor/supplier URL, and we will create a high-converting product page using the information found on their website. Using our AI Product Image function, we will also upgrade the visuals of the product, so you're not competing with the same copywriting/ product images as your competitor. Start a FREE Trial and generate 3 product pages for free today (no credit card needed).

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How To Start Dropshipping For Free

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Choose Your Focus: Finding a Dropshipping Niche

The first step is deciding what to sell and who you’re selling it to. This is your niche. It could be anything from pet supplies to fitness gear or eco-friendly products. To find a profitable niche without spending money, lean on free tools. Google Trends can help you spot trending products. Amazon and eBay give you insight into what people are buying. Reddit and Facebook Groups allow you to observe conversations centered around specific interests. The key is to find something with apparent demand, but not so crowded that you're lost in a sea of competitors. Take your time here. The right niche sets the foundation for everything else.

Locate Dropshipping Suppliers

With your niche selected, your next job is to find suppliers who don’t charge any upfront fees or require minimum orders. Excellent starting points, such as AliExpress, offer thousands of suppliers, no sign-up costs, and a wide product selection.

Oberlo

If you’re using Shopify, Oberlo helps you import products directly from AliExpress into your store. Be picky about who you work with. Read reviews, check delivery times, and if possible, place a test order. Free doesn’t mean you should compromise on product quality or customer satisfaction.

Build Your Online Store

Yes, you can build a professional-looking store without paying anything upfront. Platforms to consider, such as Shopify, offer a free trial, giving you time to create, design, and even start selling before you have to pay a cent. Enormous Cartel has a free plan that supports up to five products. WooCommerce and WordPress are free if you already have a domain and hosting (or choose free hosting options). Stick with a clean, easy-to-navigate design. Utilize a free theme that aligns with your niche, and prioritize clear product descriptions, high-quality images, and intuitive navigation. This builds trust, something that’s critical when you’re just getting started.

Market Your Store Without Spending a Dime

Once your store is up, it’s time to drive traffic, and you don’t need a marketing budget to do it. Use Social Media to Build Buzz. Platforms like Instagram, TikTok, Facebook, and Pinterest can help you reach the right people for free. Start posting consistently like product images, Customer stories, niche-related tips, and Behind-the-scenes content. Use relevant hashtags, engage with followers, and interact with related pages. The more consistent and human you are, the more your visibility will grow. Boost your visibility with Search Engine Optimization (SEO), which helps your store appear in Google search results when people search for products like yours. To get started: Add keywords to your product titles, descriptions, and meta tags. Use alt text on all my images. Start a blog on your store covering helpful topics in your niche (like “Best Dog Collars for Large Breeds”). Create an FAQ page to address common concerns and improve search relevance. Over time, SEO can drive free traffic to your store every day.

Join Niche Communities

Get involved in online forums, Reddit threads, Facebook Groups, or Discord servers where your target customers hang out. Join the conversation, offer genuine advice, and mention your store only when it fits naturally. Focus on being helpful, not salesy.

Handle Orders and Customer Service Like a Pro

When orders start coming in, your job is to make sure customers are happy from purchase to delivery. Fulfilling Orders Once a customer purchases from your store, place the order with your supplier and provide the correct shipping address. It’s that simple, but don’t rush. Double-check everything before clicking "buy." Send customers a confirmation email and a tracking number once the order ships. These small touches build trust and reduce support questions.

Managing Customer Support

Even though you're not shipping products yourself, you're still responsible for communicating with customers. Respond to emails and messages promptly. Be clear and polite in your responses. Create a detailed FAQ page to answer common questions, such as shipping times, return policies, and sizing. Good service turns first-time buyers into repeat customers, and it costs nothing.

Scale Without Breaking the Bank

Once you’ve made your first few sales and built up some profit, it’s time to grow. But intelligent scaling doesn’t have to mean massive spending. Try Small-Scale Paid Ad Platforms like Facebook Ads or Google Shopping, which let you set a daily budget as low as $5. Start small, test what works, and reinvest your profits into ads that convert.

Expand Your Product Line

Use your store’s sales data to find your best-selling products. Then, add more of what your customers already love, such as different colors, complementary items, or higher-end versions. This increases your average order value and creates more opportunities for upselling or cross-selling. Our AI Page Builder will help you test products/ideas and angles way faster than before. Simply provide our AI with a competitor/supplier URL, and we will create a high-converting product page using the information found on their website. Using our AI Product Image function, we will also upgrade the visuals of the product, so you're not competing with the same copywriting/ product images as your competitor. Start a FREE Trial and generate 3 product pages for free today (no credit card needed).

5 Things to Know Before Starting a Dropshipping Business

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1. Brace Yourself for the Competition

It’s no secret that dropshipping has become a popular business model, especially among beginners. The appeal of getting started with little capital and no inventory makes it an attractive option for aspiring online entrepreneurs. The not-so-good news? There’s a lot of competition. In 2022, global online store owners collectively generated $5.7 trillion in revenue. The not-so-great news is that there's no shortage of online shops. With more people buying online than ever, your ecommerce business will face intense competition. This is where the importance of catering to specific dropshipping niches becomes apparent. A unique selling point and solid marketing strategy ensure your store stands out from other dropshipping businesses.

2. Don’t Expect to Get Rich Quick

At the beginning, your earnings may be smaller than expected. Since you buy products one at a time from your supplier, there aren’t bulk discounts to increase your profit margins. Additionally, costs such as advertising, website fees, and other tools can also reduce your income. Success comes with time, as you fine-tune your store and focus on products that sell well.

3. Prepare for Supplier Problems

When you depend on a supplier to ship products directly to customers, any issue they face becomes your problem. If the product arrives late or doesn’t meet quality expectations, customers will hold you responsible. Choosing reliable suppliers and maintaining regular contact with them is crucial to minimize these risks.

4. You’ll Need to Work for It

Dropshipping might seem simple, but it’s not a business you can set up and forget. You’ll need to spend time promoting your store, answering customer questions, and making improvements. Finding the right products and learning how to market them effectively takes patience and commitment, but it’s worth it in the long run.

5. Customers Expect Perfection

Shoppers today expect fast shipping, competitive prices, and excellent customer service. Dropshipping often involves longer delivery times, mainly if your supplier is located far away, which can make it more challenging to meet these expectations. Clear communication with your customers about shipping and product quality can help build trust and confidence. Understanding the harsh reality of dropshipping is the first step in preparing for a successful dropshipping journey. By understanding what to expect, you can develop effective strategies to overcome challenges and differentiate yourself in this competitive environment. Our AI Page Builder will help you test products/ideas and angles way faster than before. Simply provide our AI with a competitor/supplier URL, and we will create a high-converting product page using the information found on their website. Using our AI Product Image function, we will also upgrade the visuals of the product, so you're not competing with the same copywriting/ product images as your competitor. Start a FREE Trial and generate 3 product pages for free today (no credit card needed).

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7 Best Tips for a Successful Dropshipping Business

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1. Pick the Desired Niche

To run a successful dropshipping business, you must first choose a niche that suits you. Picking a niche that you are already passionate about allows you to use your preexisting knowledge about the subject. You must also verify that your chosen niche has sufficient dropshipping suppliers to offer a diverse range of high-quality products to consumers at reasonable prices. Picking a niche that you know well is crucial if you want to run a profitable dropshipping business. If you are having a hard time choosing what dropshipping niche to dive into, then you could conduct some market research of your own or read a blog about dropshipping business ideas. Choosing the right niche is the most crucial step when starting a dropshipping business.

2. Curate Your Product Offerings

When choosing products to sell, product quality should be of paramount importance. This is because product quality determines how well your customers like the product. If you fail to deliver a good product on your e-commerce store, then you are unlikely to have good customer retention. To find high-quality products, you will need to spend time reviewing and comparing different third-party suppliers to find the right fit. Ideally, the supplier or dropshipper has fast delivery times, great products, and a reasonable profit margin for you.

3. Differentiate Your Brand

Since other merchants on the web sell similar products to yours, it can often be challenging to differentiate them in a meaningful way. This is why you must focus on other aspects, such as packaging and marketing, to make the product stand out to the audience. One way to ensure a loyal customer base is by maintaining a consistent quality of products and services. This will differentiate your brand from competitors and solidify your image as a trusted and reliable merchant in the market.

4. Offer Combo Deals

To boost the number of products sold, you could always sell products in a combo deal that looks better to the consumer. Combo deals offer a better value proposition to customers, increasing your chances of earning money online by selling multiple products simultaneously. Even if you provide a simple product alongside the usual orders, you might see a spike in sales purely because of the combo offer. The slightly lower prices in combo deals are irresistible to potential customers looking to buy your products.

5. Leverage Social Media Platforms

The best way to start gaining new customers without spending a fortune on a big marketing budget is by building a social media community. This is because there are almost no complexities or expenses involved in starting an online business to build an online following. Once you have a sizable audience following your social media pages, you can efficiently market new products to your newly established customer base. Building an audience will also foster trust among consumers who are hesitant about trying new products.

6. Tap Into Local Market

Many dropshipping stores have started and grown their business by simply catering to their local area’s requirements. Because they understand the needs of their locale the best, they are able to offer the finest products from the dropshipping industry. They are also able to keep shipping costs at a minimum due to the centralized location of all their customers. Marketing your products will also be easier, as traditional marketing methods are more cost-effective, and you are equipped with the knowledge of what works.

7. Continuously Expand Your Product Catalog

A dropshipping business cannot afford the stagnancy of its brand image. This is why you must constantly introduce new products to your online store. Thankfully, due to the nature of the dropshipping model, you do not have to worry about inventory costs at all. Always ensure that your products remain within the niche to retain your target market and avoid diluting your brand value. If you can bring in new products that are consistently of high quality, then you should have no problem running the business long-term.

Let’s Talk About PagePilot AI Page Builder

Our AI Page Builder will help you test products/ideas and angles way faster than before. Simply provide our AI with a competitor/supplier URL, and we will create a high-converting product page using the information found on their website. Using our AI Product Image function, we will also upgrade the visuals of the product, so you're not competing with the same copywriting/ product images as your competitor. Start a FREE Trial and generate 3 product pages for free today (no credit card needed).

Start a FREE Trial and Generate 3 Product Pages with Our AI Page Builder Today

PagePilot is designed to help you create high-converting product pages for your dropshipping store quickly and easily. The app utilizes AI to create product pages that capture your visitors' attention and convert them into buyers. What’s more, you can make these pages in a fraction of the time it would typically take. The process is simple. First, you input a competitor or supplier URL of a product page into the app. PagePilot’s AI will analyze the data on the page to create a new product page for your store. This helps you converse on the SEO and copywriting of the existing page, so you can avoid competing with the exact text and images. Next, the app will generate new images for your products to help you further differentiate your page from the original. Finally, you can edit and customize the product page to your liking before publishing it to your store. With the AI Product Image function, you can also create stunning visuals for your products to use on your new page. Start a FREE Trial and generate 3 product pages for free today (no credit card needed).

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